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Avoiding Costly Mistakes: Common ADA Compliance Pitfalls to Watch Out For

keyboard with assistive technology used by a man

Navigating the complex landscape of ADA compliance standards can be challenging for businesses of all sizes. Ensuring your company’s compliance with the Americans with Disabilities Act (ADA) is crucial to avoiding costly mistakes and potential legal issues. 

This blog will tackle the pitfalls of the ADA compliance standards and how to address them, promoting a more inclusive and accessible environment for individuals with disabilities.

Understanding ADA Compliance Standards

The Americans with Disabilities Act (ADA) was enacted in 1990 to ensure equal opportunities and prevent discrimination against individuals with disabilities. ADA compliance standards are in place to help businesses create accessible environments for employees, customers, and visitors with disabilities.

Common ADA Compliance Pitfalls

ada compliance standards

Inadequate Web Accessibility

In today’s age, website accessibility standards are necessary for ADA compliance. Web properties that do not comply with ada compliance standards can lead to legal trouble and a damaged reputation if they are inaccessible

To make an accessible website, businesses should familiarize themselves with an ADA website compliance checklist. Some essential items to consider include:

  • Ensuring all images have descriptive alt text
  • Providing transcripts and captions for audio and video content
  • Fonts that are both legible and unobtrusive
  • Implementing proper heading structure and semantic markup
  • Ensuring keyboard navigation is possible for all site functions
  • Allowing screen readers to cover webpages

Insufficient Signage and Wayfinding

People with sensory and mobility disabilities greatly benefit from strategically placed and clearly marked signs and wayfinding routes throughout a facility. All signage must be legible, easily seen, and comprehended to meet ada compliance standards. Common mistakes include:

  • Using small or difficult-to-read fonts
  • Placing signage too high or too low
  • Failing to provide Braille or tactile signage where needed

To address these issues, businesses should review and modify their signage and other navigation aids to ensure they meet the ADA compliance standards.  

Inadequate Employee Training

Fellow employees are significant contributors to creating an inclusive workplace. Companies, however, frequently ignore their role and fail to train them. Inadequate training is often seen in:

  • Insufficient awareness of ADA requirements and practices
  • Lack of training in interacting with individuals with disabilities
  • Insufficient knowledge of how to provide accommodations and assistance

Businesses can close gaps by providing all employees with ADA compliance training. Education in this area could take the form of seminars, webcasts, or online classes that discuss methods for accommodating and helping people with disabilities.

Failure to Provide Reasonable Accommodations

Fundamental to the ADA’s accessibility mandates are reasonable accommodations. As long as it does not result in “undue hardship,” businesses are obliged to modify their practices to better suit the needs of people with disabilities. Common mistakes in this area include:

  • Inadequate parking spaces and building entrances that are accessible
  • Lack of restrooms and other facilities that are easily accessible
  • Unable to integrate assistive technology for meetings to accommodate Deaf or hard-of-hearing employees

To address these issues, businesses should assess and establish the necessary accommodations that can be made in the workplace.

Overlooking Small Business Compliance

Small business owners wonder if they need to worry about making their establishments ADA compliant. Businesses of any size are expected to meet ADA standards for accessibility. The consequences of not doing so can be severe for both your business and its reputation.

To ensure your small business is ADA compliant, it’s essential to prioritize accessibility compliance. They should conduct and apply all necessary modifications and training that are mentioned beforehand. 

Staying Ahead of 2023 ADA Guidelines

ada compliance standards - disability at work

While the current ADA compliance standards are essential to follow, businesses must stay ahead of upcoming changes to the ADA guidelines. In 2023, new ADA guidelines will be implemented, and businesses must be prepared to adapt accordingly.

To plan for these changes, businesses should:

  • Regularly monitor the ADA website and other relevant resources for updates on new guidelines
  • Review current accessibility policies and practices to identify areas where improvements can be made ahead of the 2023 changes
  • Engage with disability advocacy organizations to stay informed on best practices and evolving standards

What to expect from the ADA

As technology starts to improve, the ADA will begin to place sophisticated digital accessibility guidelines, like AI and immersive technology usage. Immersive technology will also be covered in terms of augmented and virtual reality, where people with disabilities can still enjoy and utilize this in their tasks. 

Learning from ADA Cases

It is possible to avoid many of the typical problems associated with ADA compliance by studying high-profile ADA cases. You can learn a lot about potential risks and how to mitigate them by looking at the mistakes and consequences other businesses have faced. Here are a few prominent examples and the associated takeaways:

Case 1: Winn-Dixie Stores, Inc. In this landmark case, a visually disabled customer sued the grocery chain for not making its web content accessible. The court ruled in favor of the customer, resulting in significant financial and reputational consequences for the company

Case 2: Netflix: The popular streaming service faced a lawsuit for failing to provide closed captioning on its video content. As a result, Netflix was required to add captions to its entire library of content, in addition to paying substantial legal fees to the complainant.

Case 3: Target In another high-profile case, Target faced a class-action lawsuit for having an inaccessible website. The company eventually settled the case for $6 million and agreed to make significant updates to its website to improve accessibility.


Strategies for Building an Inclusive Company Culture

It takes a lot of effort and commitment from the CEO and the employees to create an inclusive environment. Adhering to the ADA standards provided is the first step. Here are some steps to help foster a more inclusive environment:

Encourage Open Dialogue

Facilitating discussion about people’s experiences with disabilities in the workplace can increase tolerance and compassion among workers. This can create insights and also offer alternative solutions that can accommodate employees with disabilities. 

Implement Inclusive Hiring Practices

Increasing the hiring range of companies can surely attract many applicants with unique talent. Therefore, implementing inclusive hiring processes that can accommodate people with disabilities can certainly attract more prospects. It is also achievable by forming partnerships with disability employment services.

Celebrate Disability Awareness

Disability awareness events like National Disability Employment Awareness Month and Global Accessibility Awareness Day can raise awareness and promote an inclusive company culture. Encourage employees to join these events. 

Provide Ongoing Support

It is essential to create an inclusive workplace for all employees by meeting their ongoing needs for assistance. This could mean being open to alternative work schedules and making sure everyone has access to the tools they need to do their jobs well.

The Benefits of ADA Compliance

Even though avoiding fines and lawsuits is a major incentive for keeping up with ADA regulations, there are many other gains to be made by putting accessibility first for businesses. These include:

  • Expanded Customer Base: By making your business accessible to individuals with disabilities, you can attract a wider customer base and tap into an often-overlooked market segment.
  • Improved Customer Loyalty: Customers with disabilities who feel welcomed and accommodated at your business are more likely to become loyal, repeat customers.
  • Positive Public Image: Demonstrating a commitment to accessibility and inclusivity can improve your company’s reputation and help you stand out from competitors.
  • Increased Employee Satisfaction: Employees tend to be happier and more motivated in their work because of the accommodations provided. 
  • Larger Talent Pool. More applicants will be willing to apply for ADA compliant employers. People with disabilities with diverse talents have a chance to be part of an innovative workforce. 

Tips for Making Your Workplace ADA Compliant

While avoiding common pitfalls is crucial, businesses should also consider implementing additional measures to promote ADA compliance and foster an inclusive environment. Here are some tips to help your business stay ahead of ADA compliance challenges:

1. Develop an Accessibility Policy

Creating a clear and comprehensive accessibility policy is essential for demonstrating your company’s commitment to ADA compliance. This policy should outline your company’s goals and objectives related to accessibility, as well as the specific steps being taken to achieve those goals. By having a well-defined policy in place, you can ensure that all employees understand their responsibilities and expectations regarding accessibility.

2. Collaborate with Disability Advocacy Organizations

Partnering with disability advocacy organizations can provide your business with valuable resources and support for maintaining ADA compliance. These organizations can offer guidance on best practices, assist with accessibility audits, and provide training opportunities for your employees. Consistent collaboration with these organizations can also provide linkages that will improve external relations and empower the community

3. Solicit Feedback from Individuals with Disabilities

Related to having an open dialogue within the workplace, feedback and suggestions are often made here. This may involve hosting focus groups, anonymous polls, and providing opportunities for individuals to share their experiences and suggestions. 

You can learn a lot about potential areas for improvement and get a better understanding of the needs of your customers and employees who have disabilities. This is done by asking for feedback from those who are most directly affected by accessibility issues.

Make Your Business ADA Compliant with Ava


Businesses can minimize the risk of costly mistakes and create a more inclusive environment for individuals with disabilities by understanding and adhering to ADA compliance standards, investing in employee training, and staying ahead of upcoming guideline changes. Companies cannot only avoid legal issues, but also foster a positive reputation and attract a wider customer base by promoting accessibility and inclusivity. 

Ava provides captioning services for meetings, videos, and conversation transcripts. This attracts Deaf and hard-of-hearing applicants to be part of your workforce and will make them work efficiently. Make your way to ADA compliance with Ava.

Frequently Asked Questions

What is the Americans with Disabilities Act (ADA)?

The ADA is a federal law enacted in 1990 that prohibits discrimination against individuals with disabilities and requires businesses to provide equal access to goods, services, and employment opportunities.

Are small businesses required to be ADA compliant?

Yes, all businesses, regardless of size, must comply with ADA accessibility requirements to avoid potential legal issues and to create an inclusive environment for individuals with disabilities.

What are some common ADA compliance pitfalls?

Common pitfalls include inaccessible websites, insufficient signage and wayfinding, inadequate employee training, failure to provide reasonable accommodations, and overlooking small business compliance.

How can I ensure my website is ADA compliant?

To ensure website compliance, familiarize yourself with a website ADA compliance checklist and make necessary adjustments, such as providing alt text for images, captions for videos, and ensuring keyboard navigation is possible for all site functions.

How can businesses stay ahead of upcoming ADA guideline changes?

Businesses can stay ahead of upcoming changes by monitoring the ADA website and other relevant resources, reviewing current accessibility policies and practices, and engaging with disability advocacy organizations to stay informed on best practices and evolving standards.

What is the role of state and local governments in ADA compliance?
The ADA is meant to ensure that people with disabilities can fully participate in all aspects of civic life. Under Title II, all state and local governments must follow the ADA, regardless of their size.

Is ADA compliance mandatory for businesses, including websites?
Businesses have to pay legal fines when their websites and establishments do not have the appropriate accommodations for disabled people. 

How can companies make a website ADA compliant?
With the current electronic and information technology, images and content from websites should be allowed for assistive technologies like screen readers and video captions. These examples can compose an ADA compliant website. 

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